When the great and mighty Soviet Union ceased to exist, a state was formed in its place, in which the government planned to create a new economic model, which implies the introduction of the basic principles of capitalism.
Now, goods and services unprecedented before this time began to appear on the market. And advertising, as you know, is the engine of trade, so representatives of new elites who are actively involved in the creation of commodity-money relations in the young state began to actively use this tool to build up their capital.
90 years is an incredible and unique time. The wind of freedom, raging not only in society, but also in the minds, made people believe not in a bright future, as it was under socialism, but in the beautiful assurances of advertisers, pushing to the masses brands that are still remembered thanks to these memorable videos.
Now, reviewing these advertisements on the Internet, we are nostalgic, remembering all the good things that happened to us at that difficult time - in the end, we were younger!
Introducing the 10 brightest commercials from the nineties.
10. MMM
Probably, only in our country and only in the 90s such a dubious enterprise could gain such a scale.
And in many respects the merit of this “soap bubble”, which ultimately caused a huge number of dramatic (sometimes even tragic) stories, lies in the advertising campaign, which stretched into a kind of mini-series, where the main character was the legendary Lenya Golubkov. His famous phrase: “I will buy boots for my wife!” immediately went to the people.
9. Bank Imperial - Tamerlane
Each advertising episode from the Imperial Bank series can be considered small historical short films that deserve the highest praise from critics.
To this day, representatives of the generation of the 90s remember all the historical characters and quotes from these videos, which later became winged.
According to experts, the advertising videos of Imperial Bank even in our time, when money unprecedented for the hungry 90s is spent on advertising, remains an example of quality and taste.
8. STIMOROL - Police Stop
This video made a revolution in the minds of our average compatriot, because his idea of how a police officer should be from the moment this advertisement was published has changed forever.
In a small thirty-second video, briefly, but quite intelligibly, the basic principles of successful existence in the new capitalist society were described - self-confidence, a slightly arrogant expression on the face (which, according to the creators, is very attractive to the opposite sex), and absolute freedom of action, bordering on permissiveness .
7. TV Park
“Read“ TV Park ”and your hair will be soft and silky, and the acid-base balance is normal” - many still remember this famous slogan.
At the moment, this newspaper cannot be seen on domestic shelves, but in the nineties, despite the general lack of money, it was an incredibly popular magazine. It was first published in 1994 and became the first Russian television guide.
In 2013, the TV Park campaign went bankrupt. This is how prosaic the story of the cult TV guide ended.
6. Margarine "Rama"
Now it’s hard for most of us to imagine that an advertisement in which a sandwich with margarine was pathetically presented could provoke the process of salivation in most viewers. What can I say - hungry 90s.
5. Nescafe
In the nineties, for ordinary people, advertising was not only a tool for promoting certain goods, but also a way to plunge into another reality for at least a couple of minutes and escape from the dull grayness of real everyday life.
On the screen appeared people completely unlike the driven, living from paycheck to paycheck, Russian citizens of the 90s. AND
the Nescafe commercial here was no exception, thanks to which at that time it seemed to everyone that coffee of this particular brand was an indispensable attribute of a comfortable life.
4. Mamba
The famous commercial for sweet chewing candy “Mamba” with the equally famous slogan: “Everyone loves“ Mamba ”! And Seryozha too! ” on Russian television of the nineties became a real hit.
Children and adolescents, eager for color pictures from the TV, plagued their parents with requests to buy just candy.
In fairness, it should be noted that not only the children of our compatriots loved this candy, but also millions of other children from 80 countries where the legendary Mamba was sold.
3. Yupi
In the mid-90s, from all the “blue” screens of our immense homeland, the famous birthday advertisement was constantly broadcasting, which “doesn’t look like a holiday until“ Yupi “appeared.”
When this drink appeared on sale, children and some teenagers began to believe that natural juices or compotes are a relic of the past. Now colored powder with a pungent fruity odor has become a necessary attribute of a feast.
Surprisingly, the song from this commercial was so catchy that, after so many years, it can be sung by those who found these happy times.
By the way, few people know that a powder drink is still produced, despite the fact that (fortunately) its popularity is not as high as in the nineties.
2. Invite
Well, who does not remember the famous slogan "Just add water"? It was not only popular throughout the post-Soviet space, but also became the basis for the creation of many anecdotes and funny television sketches, for example, in such iconic television shows as KVN or Gorodok.
1. Blend-a-med
This advertisement had a slightly different format compared to the above. There were no screaming slogans or “sticky” tunes.
Probably, the creators of this series of videos hoped that yesterday’s Soviet people would be impressed if a person in a white coat would advertise toothpaste (after all, he honors doctors, cultivated by the Soviet state for many years, no one canceled it), with a serious face, making some incredible experiments with eggshells.
Perhaps everyone who saw this ad, at least once in their life, wanted to experimentally verify the effectiveness of this paste, but most of the inhabitants of our country in the nineties did not have extra eggs in the house, so I had to believe the word said from the screen.